Welcome to The
Leadership Project by Jenn Urso
Enabling professionals to become stronger performers and leaders while navigating the messy realities of work.
Clients Are
Companies
You want leaders who take their jobs seriously without taking themselves too seriously, and who methodically create more value for the business. You want multipliers.
We help organizations build leaders who stay composed under pressure, think big picture, influence well, and expand their impact.
Professionals
You need specific, practical, and clear guidance tailored to your career goals. You need growth that results in more career options in the marketplace.
We help you build the perspective, reputation, and skills to be a stronger leader (whether a manager or individual contributor) ready to take on more.
Our Services
L&D Programs
Training programs based on skills your employees need to achieve your company’s specific growth goals.
Practical, thoughtful, and built to make an impact.
Coaching
Coaching is a direct line to being more effective. It’s space to think out loud, challenge assumptions, tackle real leadership moments, and move towards practical goals.
Speaking & Workshops
All topics come directly from the field; what leaders are talking about, working towards and what’s currently effective inside major industries.
About The Leadership Project & Jenn Urso
The Leadership Project is founded and led by Jenn Urso.
Jenn is a certified coach who works with mid-sized to large organizations, from Fortune 500 companies to venture-backed start-ups, including multinational organizations. While she works across industries, she specializes in insurance and technology.
She has partnered with 75+ companies and coached 200+ professionals, alongside thousands of hours listening to the pressure points businesses face, and sharing solutions that are making a real difference today.
Jenn is a strategic advisor to senior leaders, leadership coach to mid-career professionals, facilitator for team trainings, and speaker at events.
She brings an honest, no fluff approach to helping professionals understand the messy realities of work today, and how to provide value in a changing world.
Sign Up for Letters to Leaders
Helping professionals gain the perspective and skills to be a stronger performer & leader.
Our Approach
We believe employers should invest in employee growth through training and development - but ultimately professionals need to take initiative and ownership of their professional capabilities and destiny.
We create clear, practical goals that lead to real progress, while keeping the work engaging.
Growth happens through curiosity and discovery, asking better questions, experimenting, and reflecting honestly.
Leadership isn’t something you “arrive” at. It’s built over time through self-awareness, learning, and intentional practice at every stage of a career.
Our work is grounded in what we see succeed in real organizations, not just what looks good in a textbook (though we do appreciate a good business book).
We define leadership as a mindset and set of capacities that drive positive business outcomes, regardless of title of function.
Testimonials